Making a List but Checking it more than Twice

I keep a list on my desk, directly in front of me to know what I need to accomplish that week. Every Monday, I fill it out with new things and carry over unfinished things from the previous week.

As I go throughout the week, I check things off the list (unless I hated doing them and then I scribble them out) so that when I come to the end of the week I can sit back and see what I accomplished. For the most part, I accomplish everything on my list each week and feel like I did a good job but there certainly are weeks that I don’t and I feel like I did a not so good job.

I’d be lying if I told you that I never forgot to write out my list on a Monday because sometimes I do. When that happens…watch out. Because my week it gonna be crazy and hectic.

Why? Because I didn’t plan ahead.

Time and time again, when sitting down with new clients to talk about their marketing strategies I ask them how their current efforts are working out. Inevitably I’m met with blank stares or a lot of fumbled and stuttering “ummm.”

It’s hard to not chuckle sometimes but the reality is that it happens way more than it needs to.

Regardless of whether you have a small business that barely breaks even or are a large business with too much cash to know what to do with, not having an effective marketing strategy is something that all businesses are susceptible to.

If you’ve not ever planned out your marketing efforts before, here’s a few things to ask yourself

  • What do we hope to achieve this year
  • How do we aim to achieve it
  • When will we achieve it and what are the benchmarks along the way
  • How will other people find out about us
  • What are we doing to get our company in front of more people this year
  • How will we follow up with people

 

It’s only a few questions, I know, but you’d be surprised at how many owners and executives fail to ask even these simple questions. These questions, and many others can really go a long way to helping you develop a quality marketing plan for your company. Failing to do so might lead to confusion or just shooting in the dark whenever something changes.

You want a strategy that will not just get you through the next event but carry you through the year.

If you haven’t taken the time to put your list together then stop what your doing and do it.

If you still have trouble, give CSG a call and we’d be more than happy to help out.