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Posted On: 08-19-2015
I recently attended a conference where I had the privilege of running the book sales table. When I arrived on the second day of the conference the book table had already been set up by someone else and I must admit that it was looking rather shabby. There was only a single table and it had stacks upon stacks of book resting on it that...
Posted On: 08-12-2015
If your brand could talk, what would it’s voice sound like? Go ahead; think about it for a minute….   OK. Now what did it sound like? Was it warm and friendly? Authoritative and professional? Perhaps it had a touch of humility in it but still sounded direct and knowledgeable. Did it sound engaging and serious or was it more entertaining and educational?   Believe it or not, your brand does have a...
Posted On: 04-13-2015
A business's growth and success depend on its strategic plan. Without a strategic business plan, the whims of customers and employees, the effects of legislation, and even environmental circumstances might direct the course of a company by default. It might drift in several directions at once. If no one's looking ahead and plotting a course into the future, a company could easily run aground....
Posted On: 02-06-2013
Manufacturing companies are almost always expected to provide dealers with high quality, easy-to-use point-of-sale (POS) materials to help them sell products. But creating catalogs, signage, videos and price lists is costly, complicated and time-consuming. Business owners often find themselves asking, Is it worth the hassle? Actually, yes. High quality POS materials are one of the biggest assets...
Posted On: 02-06-2013
  These days, you can't just open a business and expect it to grow. There is always competition, and your business needs to stand out. Quality of work and pricing are two factors that give you an advantage over your competitors. Curb appeal is another. Your business's appearance, whether you're in retail, wholesale or service, affects the impression people have of you, your staff and your company...
Posted On: 02-05-2013
  In business, it is important to build and grow a relationship with your customers. Often the focus seems to be on getting more and more customers or dealers. While this is important for a business to grow, it is important to not lose sight of your current customers. Repeat customers are really what keeps your business going. Let’s say you’re a manufac­turer and a new dealer orders some product...

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